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NAHRO Certification

On-Site Seminars and Technical Assistance

John L. Carroll Memorial Scholarship

Marketing, Image-building and Community Engagement (MICE)

During this course, participants will discover that by understanding and adhering to the three elements of MICE – marketing, image-building and community engagement and how they are integrated – their housing and/or community development agency can gain a competitive advantage, be more successful at relationship marketing, obtain a better understanding of the value of their agency’s products and services in the community, and much more. Through discussion questions and case studies, participants will identify at least one key MICE issue that their organization is confronting, and at the conclusion of the seminar, they will identify the “take away” solutions that will be of value in resolving that issue. They will leave the seminar with a toolkit of ideas and approaches to better address their unique MICE challenges. (1.2 CEUs)

Who Should Attend
This course is intended for executive directors, senior staff, and commissioners who are directly involved with promoting the agency’s products and services, image, and partnership potential.

What You Will Learn

How to understand the linkages of marketing, image-building, and community (MICE) engagement in furthering the organizational mission.
Why MICE is so critical to gaining a competitive advantage.
How to identify the unique challenges and emerging trends for nonprofit and quasi-governmental organizations striving to achieve MICE results.
How to formulate a MICE Plan that is linked to an organizational strategic plan.
How to formulate a MICE Strategy that provides for a distinctive market edge.
How to package a toolkit of MICE options to maximize marketing effectiveness.
How to build the organizational framework to ensure MICE results and sustainability.
How to integrate the above theories and concepts into practical problem-solving.

Schedule and Agenda
Registration begins at 8:00 a.m. on the first day.
Day One: 8:30 a.m.-5:00 p.m.
Day Two: 8:00 a.m.-1:00 p.m.

2010 Seminars -additional dates and locations will be added

Dates	Location	Hotel Information	Instructor	To Register
March 26-27	Washington, DC in Conjunction with the 2010 Legislative Conference	Renaissance Washington Hotel 999 Ninth Street, NW	To Be Announced	Use the Conference Registration Form to Register for this Seminar (PDF)

Tuition

Registration Type	Early Price*	Regular Price	Last Minute Price**
NAHRO Member	$380	$430	$575
Non-Member	$580	$630	$710
Register up to 30 days before the seminar start date and pay the early rate. *Register less than five business days before the seminar start date, and pay the last minute rate.

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