Positioning Your Agency for Success through Marketing and Communications

Monday, September 29: 10:30am – 11:45am

It’s no secret that affordable housing is fundamentally misunderstood. Led by our panel of industry-leading housers, dive into the basics of communicating through Branding, Annual Reports, Agency Brochures, Fact Sheets, Infographics, Press Releases, and your agency’s website.  Learn best practices for effective communication, building and maintaining a positive public image, and how to effectively position your agency and your services.  Using real-world examples from the agencies they lead, our panelists will touch on how to develop positive relationships with your local media, elected officials, community partners, and your resident communities.

Moderator:
Jodie Elizabeth Jeffrey                         
Vice President, Brooks Jeffrey Marketing

Panelists:
Yvonda Bean
CEO, Indianapolis Housing Agency

Shaunté Evans
CEO, Spartanburg Housing

Ivory Matthews
CEO, Home Forward

Denise Riley, Executive Director, Little River Housing Communities